Cassie Mendoza-Jones from Elevate Vitality first connected with me towards the end of 2012, looking to re-brand her business and launch a beautiful new online home. Since then, our creative brains have culminated on a long list of exciting projects, including e-books, published print books, a bunch of online programs, a set of hugely-popular meal plans, signage, stationary and more.
We might just be hooked on collaborating!
Cassie has a calm, healing and bright presence, and takes a natural, balanced, and individualised approach to nutrition & kinesiology. To communicate this to the world my design approach for her brand is layered, textured, organic, hand-crafted, vibrant, and light-filled. I use watercolour detailing across the brand, teemed with natural textures and vibrant colour palettes.
One of the best things about working with Cassie (though it is hard to choose) is her enthusiasm to share all the positive feedback that she receives on her brand image with me. Prior to hearing all the tangible ways that design investment has benefited her business, even I failed to fully understand the potential that a cohesive visual image can make to a brand. Let me just say, I’m amazed!
We are always adding new designs to the Elevate Vitality tool belt. Pop over and check out the website, and what we’re up to of late: www.elevatevitality.com.au
(Warning, clicking the above link may result in epic Internet spiraling. This chick seriously knows her stuff!)
Making the decision to work with Dani has been one of the single best business decisions I’ve made.
I barely need to give design direction – it’s highly possible she reads my mind – before she delivers immaculate, innovative and incredible work.
CASSIE MENDOZA-JONES, FOUNDER