Little Wildling Co is an organic tea brand for the rule breakers, the inspired, the dreamers, the wild ones. The brand needed a logo that conveyed its rebellious spirit, and packaging for its range of wild-grown teas.
My approach for the logo was to hand-make it with ink, using splatters and texturing to hint at the hand-crafted nature of the teas.
For the packaging, I illustrated a collection of herbs and botanicals, to evoke an ancient apothecary vibe and communicate the medicinal nature of the herbs. This mood was enhanced through the labels themselves, which were directly influenced by vintage apothecary jars.
Of course our product tastes amazing… but it is always our packaging which grabs people’s eye first! Dani absolutely hit the nail on the head, understood our consumer, and captured their attention.
Little Wildling Co wouldn’t have come to life without her amazing skills and ability to transform my vision.
LEE SUTHERLAND, FOUNDER